SKYSHEEP

Services

Logo design
Website design
Illustration
Copy-editing
SKYSHEEP was founded on a combined passion for data science and operational excellence. They enable data-driven insights to be easily consumed and operationalized for clients through their software offering, priceflo.

priceflo is the industry's fastest price optimization software solution. They offer a dynamic, cloud-based pricing solution that delivers optimized prices into the field 60% faster than competitors. The product helps identify opportunities to improve revenue and margins and increases retention and new acquisition. priceflo ensures that pricing strategies and tactics support overall category goals for sales and gross margin attainment.

SKYSHEEP commissioned me to develop a symbol for their brand and enable them to market their product. Building on an existing color palette and the idea of a continuous flow, I designed a new icon and wordmark for priceflo.
Following our priceflo logo project, I also helped SKYSHEEP redesign their website. The goal of the redesign was to focus on content, how we present it, and refining the overall look of SKYSHEEP. 

The approach I took was to keep the message really simple and direct, while introducing more images and illustrations to give life to the website. 

Wireframes

Illustrations